- A FAMILY-OWNED -

WORKING CATTLE RANCH

Who we are

Family-owned and operated since 1968, the Vera Earl Ranch is nestled in the heart of the Sonoita Valley. Over the years, the ranch has grown in acreage by acquiring land leases and entering into partnerships with other ranches, including both the historic Empire and Sands Ranches. Now, spanning from the base of Santa Rita Mountains in the west, across the valley and over the Whetstones to the San Pedro River in the east, each part of the ranch is managed by sustainable grazing and ranching, with the goal of enhancing the entire ecosystem.

Operating by a Higher Standard

Vera Earl Ranch is proud of our third-party certifications for All-Natural Cattle (VNB), Non-hormone Treated Cattle (NHTC), Age and Source verified, and CARE which is done by IMI Global or Where Food Comes From. We adhere to strict guidelines to ensure none of the cattle are given hormones or antibiotics. In the event any animal gets sick and requires antibiotics, they are identified in several ways and removed from the All-Natural program becoming part of the Age and Source, CARE, and NHTC programs, thus ensuring the beef on your family’s plate is exactly what we say it is

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OUR COWBOYS

EDUCATED IN HUMANE ANIMAL TREATMENT

Our cowboys continue to be educated in humane animal treatment, improved and modern rangeland monitoring practices, and riparian area preservation and improvements. We believe there is no higher or better use of large tracts of Arizona land than ranching. We hold ourselves and our cattle to strict standards.

This includes antibiotic use, management of the environment and ecosystems in which our cattle graze, and partnering with other ranchers, the government, and wildlife groups.

OUR Partners

Apex Trailers are the go-to choice for ranchers who need equipment that works as hard as they do. Built to handle the toughest conditions, Apex livestock trailers are rugged, reliable, and designed with real ranch life in mind. Whether you’re hauling cattle through rough country or making long runs to market, these trailers deliver the strength, stability, and durability you can count on day after day. With smart, functional design and heavy-duty construction, Apex Trailers don’t just get the job done — they make it easier. That’s why Vera Earl Ranch trusts Apex to move our livestock safely and efficiently, every time.

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LS Cattle Co was created in 2012, when the Vera Earl Ranch and the Sands family, owners of the historic Sands Ranch, entered into a partnership. Today, the Vera Earl manages the Sands Ranch, working in conjunction with the Sands family to ensure the ranch continues on, just as it always has.

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Raskull Trailer Sales has been an outstanding partner in helping us find the right equipment to keep our operation running smoothly. As a certified dealer of Apex Trailers, Raskull took the time to understand our ranch’s specific needs and made sure we got exactly the setup we were looking for. Their knowledge, customer service, and commitment to quality made the process easy from start to finish. Thanks to Raskull Trailer Sales, Vera Earl Ranch is equipped with the toughest, most reliable trailers on the market — ready to handle whatever the ranching life throws our way.